Lululemon x Blok

Capturing the Spirit of a Queer Fitness Event

In an era where inclusivity and diversity are at the forefront of brand narratives, Rootd collaborated with fitness apparel brand Lululemon and Manchester-based fitness studio Blok to document a unique fitness event tailored specifically for the queer community

Rootd captured the essence of the event through short-form videos and high quality images, highlighting the energy, diversity, and inclusivity of the participants. The content was later shared in social media.

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